Place Attachment: Engendering Loyalty and Love Presented at SCUP
Place attachment research explains how we develop personal attachments to a place, what connects us to a place, what connects us as a campus community, and what motivates us to preserve our special places. Laurel Harrington and Marilyn Sander of Christner and Laurie Harmon of the University of Wisconsin – La Crosse presented this topic at the 2013 Society of College and University Planning North Central Conference. The research suggests that beautification and donor recognition projects can be very successful in promoting the university and engendering loyalty and love for the campus.
The presentation included an example of how the installation Soldiers’ Memorial Plaza at Lincoln University informed campus design more broadly and made a lasting change in the campus experience. The talk also addressed best practices for donor programming and recognition. It explored the design elements that are most effective in promoting the mission of the school, strengthening ties with students, faculty and alumni, and creating a lasting impression.
View the complete presentation here: http://vimeo.com/77639865